8. Communication
Introduction
Communication is the art of successfully sharing meaningful information with people by means of an interchange of experience. It involves not only verbal communication but many other means such as eye contact, body language and the use of writing. Communication is essential in our lives because it facilitates interaction, co-operation and collaboration with those we want to have dealings with. This chapter examines communication as it applies to your sport including communicating with your members, press releases, dealing with the media and tips when being interviewed.
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