Motivations
What Motivates Her
Values
Understanding the values that women have in sport is important to recognising their motivations. There are two types of motivation, intrinsically motivated, which involves performing an action because you enjoy it, and extrinsically motivated, which involves engaging in a behaviour in order to gain reward. Understanding these motivations can help in your recruitment strategy.
Recent research from Sport Ireland on Women in Coaching has identified themes that motivate women to take part in coaching:
Social Influence
- Seen as a role model
- Seeing athlete skill development
- To teach athletes
- Positive interactions with players
Passion & Enjoyment
- For the sport itself
- From the athlete engagement
- For the love of the sport
- For the challenge
Club Reasons
- To support the club
- To keep the club running
- To give back to the club/community
Outcome Orientated
- Results
- Achievement
- Progress of the sport
