The Journey Part 2: Katie V You

The Irish Sports Council is developing a unique series of digital videos capturing the ongoing progress of Ireland's elite athletes. The purpose of this new initiative, entitled 'The Journey' is to provide an authentic insight into the sacrifice, commitment and dedication of our elite athletes and create a unique connection through digital innovation.

The Journey / 364

While most people only ever see the one day when the athlete performs, The Journey aims to show what happens on the other 364 days to get them to that point and the ongoing cycle thereafter.

Our first Journey features Olympic Gold Medallist, Katie Taylor and includes three short videos documenting;

• The Journey Part 1: The Journey Begins Again
• The Journey Part 2: Katie V You (Step into the ring. Feel the fear)
• The Journey Part 3: We Train Twice Because They Train Once

A micro-site has been developed www.thejourney.ie to host the digital videos and is supported by a portfolio of images in the photo gallery and social interaction.