Mark Rohan: Ride to Freedom

05 Sep 2013
Mark Rohan: Ride to Freedom
The Irish Sports Council is developing a unique series of digital videos capturing the ongoing progress of Ireland's elite athletes. The purpose of this new initiative, entitled 'The Journey' is to provide an authentic insight into the sacrifice, commitment and dedication of our elite athletes and create a unique connection through digital innovation.

The Journey 364

While most people only ever see the one day when the athlete performs, The Journey aims to show what happens on the other 364 days to get them to that point and the ongoing cycle thereafter.

Our latest Journey features Mark Rohan and includes two short videos documenting:

  • Ride to Freedom
    World and Paralympic double gold medallist Mark Rohan talks about how handcycling gave him a new lease of life.

  • How Champions are Made
    Mark Rohan talks about his journey to double gold paralympic glory


A micro-site has been developed www.thejourney.ie to host the digital videos and is supported by a portfolio of images in the photo gallery and social interaction.