10. Sponsorship
Introduction
This section offers advice and information about something that is vital to the success of an NGB - sponsorship. Sponsorship not only allows you access to much needed funds, but to a whole new set of potential new members as well as the development of long-standing, trustworthy relationships. Being viewed as a two-way street, both your organisation and your sponsor should be able to gain from the association that you both have. This chapter shows links and case studies from various NGBs who have been able to secure and reward their sponsors.
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